1. KOL Strategy Development:
- Develop and implement a comprehensive TikTok KOL influencer strategy aligned with brand objectives, market trends, and consumer insights in Indonesia.
- Create campaigns that drive engagement, brand awareness, and conversion, with clear KPIs and measurable outcomes.
2. KOL Research and Identification:
- Identify and establish relationships with top-tier and micro-influencers in Indonesia who align with the brand’s values, target audience, and goals.
- Stay up-to-date with TikTok trends and emerging influencers to ensure the brand is always at the forefront of the platform.
3. Campaign Execution & Management:
- Oversee end-to-end influencer campaign execution, from briefing and content creation to final delivery and performance analysis.
- Ensure influencers’ content aligns with brand guidelines, voice, and overall marketing strategy.
4. Collaboration and Negotiation:
- Negotiate contracts, terms, and compensation with influencers and influencer agencies to ensure mutually beneficial partnerships.
- Collaborate with internal teams (creative, PR, and marketing) to ensure influencer content is integrated seamlessly into the overall marketing strategy.
5. Performance Tracking and Reporting:
- Monitor the performance of KOL campaigns on TikTok, track key metrics (engagement, reach, conversions), and optimize strategies accordingly.
- Provide regular reports and insights to management on campaign effectiveness, ROI, and influencer impact.
6. Community Building:
- Build and nurture long-term relationships with influencers to foster loyalty and repeat collaborations.
- Engage in community management by interacting with influencers’ audiences and ensuring positive brand sentiment.
7. Market and Competitor Insights:
- Monitor competitors' influencer strategies on TikTok and analyze trends in influencer marketing within Indonesia’s digital landscape.
- Use data and insights to continuously improve and adapt the influencer strategy.
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Proven experience in influencer marketing or KOL management, ideally in the
TikTok ecosystem, preferably within Indonesia or Southeast Asia.
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Strong understanding of TikTok trends, features, and best practices.
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Excellent negotiation and communication skills.
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Creative mindset with an ability to think outside the box to create viral
content.
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Fluent in Bahasa Indonesia and English (both written and spoken).
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Highly organized, detail-oriented, and able to manage multiple projects
simultaneously.
Preferred:
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Experience working with a brand in the lifestyle, fashion, or e-commerce
industry.
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Existing network of TikTok influencers in Indonesia.
Salary range：Rp 13.000.000 - Rp 20.000.000
